Coca-Cola’s Sips & Sounds Festival
Coke has very specific rules about how the brand looks. A music festival still has to feel like a music festival. Our job was finding the space where both could happen.
Year one had seven screens, including a large curved LED halo hung above the stage. We built every interstitial on all of them - the motion graphics that run between artists while the set changes over, carrying sponsor content and the festival’s own messaging. The job is to keep the content moving, hold the brand up, and make sure what needs to be read actually gets read.
The sponsor team also had its own live-updating graphics source, led by Wylie Earnhart of Stardog Creative and played from a web-based system so it could be changed on the fly. Rather than letting the two look like separate shows, we worked with them on a system that let both run and still read as one stage and one cohesive design.
We built from graphics Coke had already approved.
We pulled them into the festival’s own visual language. The goal was not to hide the brand. It was to make it feel like it belonged there. Across multiple surfaces and design changes each year, the graphics always read as connected.
The same ideas carried through year two and year three.
In 2026 we were on site for it, programming and operating the show on Disguise.
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