Coca-Cola’s Sips & Sounds Festival
Coke’s brand standards are rigid. They also wanted the stage to feel alive, like any other large festival. We were asked to find the middle.
Seven screens in year one, one of them a large curved LED halo hung above the stage. Every interstitial on all of them - the motion graphics that run between artists while the set changes over, carrying advertisements and the festival’s own messaging. The job is to keep the content moving, hold the brand up, and make sure what needs to be read actually gets read.
A separate sponsorship team, led by Wylie Earnhart of Stardog Creative, was building their own loop, playing from a different web-based source so it could be changed on the fly. We worked with them on a system that let both run and still read as one stage and one cohesive design.
We built from graphics Coke had already approved.
We took motion graphics already cleared through the brand standards, worked them into the festival’s creative direction, and built a system that felt like both. Across multiple surfaces and design changes each year, the graphics always read as connected.
The same ideas carried through year two and year three.
In 2026 we were on site for it, programming and operating the show on Disguise.
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