Jimmy Buffett’s Bubbles Up
“Bubbles Up” was released after Jimmy Buffett’s death. Producer Stan Kellam called us to make the lyric video, and there was not much time to think about it.
The song was going out either way. We had a few days, not a few weeks, so a normal 3D pipeline was never going to get there.
It became the first project we ever built in Unreal Engine, mostly because we had no other choice. Real-time rendering meant we could change the lighting, move a camera or rebuild part of the environment and see the result immediately instead of waiting overnight. After Effects handled the finish.
We had also spent thirteen years making video wall content for Jimmy’s live show, so we were not starting from zero creatively.
Twenty-five hours from start to finish.
It was also the foundation. Every 3D project we have delivered since runs on the pipeline built for this one.
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