Gainbridge Nashville Grand Prix
We had just finished 101 Bold Nights at the Bell Tower in Nashville. The venue’s in-house video team introduced us to the production company that works in that room, which eventually led to Bespoke and to Gainbridge.
One job handed us the next one.
The deck gave us three things to somehow fit together: denim and diamonds, Gainbridge, and an IndyCar.
Luckily we already knew the room. We had just spent another show learning what its projectors could and could not do, so the content was built around those limits from the start. It ran on loop through the event, and the same material was recut for the standard TVs across the venue.
Year two moved to a different venue and a different production company. Bespoke called us anyway.
The theme was “A Record Year.” Andretti sent over the CAD for their IndyCar, Steve rebuilt it in Unreal, and we dropped it into a virtual recording studio full of nods to Gainbridge.
It was built as rooms that each served a purpose for the event. One room’s walls were covered in music posters that represented the artists who were playing that night. A loose recreation of Nashville roads had their IndyCar running through it, cut against real plates of the city.
One loop, and the room’s energy moved with it.
Two years, two venues, two production companies. Nobody from Clever Edits set foot in either room.
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