TD Bank Live Events
TD has a full creative studio of its own. They brought us in for the parts of live production that did not make sense to keep inside that studio.
It started with media servers and awards-show content in 2018. Then the calls got broader - awards shows, patent celebrations, internal broadcasts, featurettes, conferences and whatever else that season needed. From 2021 we were the consistent outside team across all of it.
Some years that meant green-screen shoots and the VFX that finished them. Other years it meant virtual staging built to run as live backgrounds at Rock Lititz, media servers programmed and run, same-day editorial on music videos shot against those backgrounds, or twenty-five hundred award nominees turned into motion graphics that had to be correct, on time, and readable wherever they landed.
The screens changed too. One year something had to hold up across a 120-foot projection surface. The next it might end up on somebody’s laptop in a 720p video call.
It also went past the stage. TD commissioned featurettes with nothing to do with the WOW! Awards - a piece on their commitment to art and culture shot around Miami Art Week, the Patent Awards celebration, employee appreciation week films, a tree lighting run remotely through Covid. And conferences, a great many of them, for the bank’s employee resource groups: women’s, multicultural and LGBTQ+ networks among them.
None of it arrived as a separate order. It arrived as a season.
The last two years were the heaviest, and they look it.
We brought Unreal into the pipeline, mostly because it let us try ideas fast enough to actually use them before the show date arrived. Seven years in, the work got better, not more comfortable.
Seven years of running a full production calendar. Most of how we work now was settled here.
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